In the past few years, Google search has been changing quickly and with this rapid change, there has been an addition of a lot more tools, extensions and technical additions that can make you more appealing for a ‘Googlebot’ to rank. One of these features are “Structured Data Markup”, so what is this structured data markup for?

What is structured data markup:

Structured Data Markup is a simplified version of your site, its content, the business you do and what are your services or products.

Why does Structured Data Markup matter?

Google has been changing continuously to make the search experience for users better. This does not mean it would change your site or its experience but in simple words would extract points that would matter to search users the most for e.g. If a site has a million jobs, Google would not save each and every page to match it with everything specific detail you are looking for, however, if you can make things easy by defining it in points that would make it easier for Google Bots to understand.

A sample of Job Posting schema:

<script type=”application/ld+json”>
“@context”: “”,
“@type”: “JobPosting”,
“baseSalary”: “100000”,
“jobBenefits”: “Medical, Life, Dental”,
“datePosted”: “2011-10-31”,
“description”: “Description: ABC Company Inc. seeks a full-time mid-level software engineer to develop in-house tools.”,
“educationRequirements”: “Bachelor’s Degree in Computer Science, Information Systems or related fields of study.”,
“employmentType”: “Full-time”,
“experienceRequirements”: “Minumum 3 years experience as a software engineer”,
“incentiveCompensation”: “Performance-based annual bonus plan, project-completion bonuses”,
“industry”: “Computer Software”,
“jobLocation”: {
“@type”: “Place”,
“address”: {
“@type”: “PostalAddress”,
“addressLocality”: “Kirkland”,
“addressRegion”: “WA”
“occupationalCategory”: “15-1132.00 Software Developers, Application”,
“qualifications”: “Ability to work in a team environment with members of varying skill levels. Highly motivated. Learns quickly.”,
“responsibilities”: “Design and write specifications for tools for in-house customers Build tools according to specifications”,
“salaryCurrency”: “USD”,
“skills”: “Web application development using Java/J2EE Web application development using Python or familiarity with dynamic programming languages”,
“specialCommitments”: “VeteranCommit”,
“title”: “Software Engineer”,
“workHours”: “40 hours per week”


How to test a Schema Markup?

To test if your schema markup has been set up correctly, you can use a tool by Google which can test your page for schema markup and return a result based on all the content markup done on the page. You can use the tool on this link:

Here is an example of what the site after a successful implementation would show in a test:

Where to check pages indexed with Schema Markup?

In the Google Webmaster Tool, you can check for Schema Markup issues under the “Search Appearance” menu. When you click on the link, there is a graph with details on all types of schema markups indexed for your site. Here is an example of what it looks like:

Structured Data Markup Report in Google Webmaster

I hope this helps you in setting up better schema markups for your business. Get your site pages indexed with Rich Results on Google for better prominence, performance, and CTR.

Now, you can get a free private rank checking dashboard for your business free of cost! Click on this link: and sign up!

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